Vegamour Lawsuit Explained: An Overview of the Hair Care Brand’s Legal Challenges

Vegamour is a natural hair wellness firm that offers plant-based hair care products. We all know that it has garnered significant customer praise. Nevertheless, the company has faced several legal challenges. Vegamour lawsuits have questioned the company’s advertising claims. It has also raised questions about the product efficacy and business practices of Vegamour.

Fans of Vegamour will surely want to know why lawsuits have been filed against Vegamour. You will also want to know what the social media response was. So, here is the article to find out all of this.

Vegamour Lawsuits

It was evident that Vegamour has been at the center of multiple lawsuits. Each of them highlighted different aspects of its operations. Let’s discuss them one by one:

  • Advertising Claims

The National Advertising Division (NAD) of the BBB National Program examined Vegamour’s advertising claims.  These claims were related to Vegamour’s Gro Ageless Anti-Gray Hair Serum. Specifically, the NAD questioned the validity of social media posts. These posts linked to reviews claiming the serum could delay gray hair.

Furthermore, the posts claimed that the reviews were independent. As a result, there were worries that the messages may have suggested false advertising. Do you know what happened next?  Vegamour voluntarily stopped the contested advertising claims in response to the NAD inquiry. In fact, they removed the social media posts. This resolved the inquiry without the need for a further review of its merits.

  • Accessibility Lawsuit

The accessibility lawsuit is believed to fall under the ADA Compliance Issue. Barbara Blejewski, a blind woman, filed a lawsuit against Vegamour in a federal Connecticut court. It was stated that this case was filed on 24 August 2020. It was later moved to California state court. Blejewski reported the accessibility issues on the Vegamour website.

She stated that a dialog box on the homepage had elements that screen readers couldn’t access. This resulted in preventing users from accessing the website. In addition, screen reader users couldn’t use the one-time payment option where it was available. They also have yet to be informed about the 15% discount for first orders. As stated, this settlement was reached on 12 January 2021.

  • Wrongful Termination Lawsuit

The wrong termination lawsuit is tied to an employment dispute. According to this lawsuit, a former employee sued Vegamour in November 2022. The case was filed in Los Angeles Court, which is still ongoing.

Vegamour Lawsuit

Impact of Vegamour Lawsuit on Sales

Certainly, we can assume that legal challenges have undeniably affected Vegamour’s reputation and sales. As a result, you might have observed a potential decline in customer loyalty towards the Vegamour brand.

Furthermore, the negative publicity surrounding false advertising has impacted Vegamour’s marketing. Misleading claims have also had a significant impact. In fact, many consumers were reconsidering their investment in Vegamour products.

Public Reaction and Social Media Response

Now the question arises, will the Vegamour controversy lead to stricter scrutiny for vegan beauty brands? The answer is that public reaction to the lawsuits has been shifted and divided. In addition, social media platforms like Twitter and Instagram have become battlegrounds.

Interestingly, users have expressed both disappointment and support for Vegamour products. This broader conversation has sparked scrutiny of other vegan beauty brands. Consequently, this has raised concerns about greenwashing and the integrity of product claims.

Potential Outcomes of Vegamour Lawsuits

Vegamour enthusiasts must be wondering how these legal battles have affected Vegamour’s operations and industry standards. Definitely, the outcome of these legal battles is believed to shape Vegamour’s future operations. It may also set precedents in the beauty industry regarding advertising and consumer protection.

If the wrongful termination case had moved on to the trial, it could have further impacted the company’s reputation. On the other hand, Vegamour could have avoided a lengthy trial process with a settlement agreement. However, such an agreement would still have required significant changes to their business practices.

Vegamour Lawsuit

Lessons from Vegamour’s Legal Challenges

Just like the Native Shampoo Lawsuit,  the Vegamour lawsuits highlighted the need for ethics and transparency in the beauty industry. In fact, brands should do whatever it takes to guarantee genuine marking. They should likewise give exact promotions to acquire customer’s trust. Hence, it could be the ideal opportunity for controllers to get serious and set a few stricter guidelines.

As buyers, you have the power. Everything revolves around getting educated and assuming command over our decisions. We should figure out how to find your direction in the hair care industry:

  • You ought to search for the fixings list. Moreover, pick regular fixings that are hair-accommodating.
  • You need to see what different clients are talking about. In addition, search for similitudes. Moreover, is the item viable, or are clients disappointed?
  • You further need to see whether the item has gone through clinical preliminaries. That is not an assurance, but rather it’s a decent sign.
  • If you are not sure about the product, counsel a dermatologist or hair star for exhortation. They can guide you in the fitting heading.

Read also: Native Shampoo Lawsuit


All in all, the Vegamour lawsuits are filled in as a reminder of the great business. The organization should emphasize the significance of reliability, straightforwardness, and obligation. Henceforth, we have discovered that organizations and customers should cooperate. In addition, cooperation should encourage a culture of trustworthiness and obligation. What’s more? This guarantees that excellent items follow through on their commitments without compromising well-being and viability.

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